![]() Panoply is good to inverse the data warehousing process. We just signed up recently, but here is my quick 2 cents. Unfortunately there is not a lot of discussion out there on Panoply and when/where it makes sense to use. I'll take a quick stab at it, but like you, I'd rather have some experts weigh in on it. ![]() I get the feeling that I’m just scratching the surface but I’d just like to get your impressions on these tools. However, that’s the reason why I wanted to give Heap Analytics a try, to avoid tag management and all that mess. Segment (I think) is a tag manager that allows you to track stuff on your site (and mobile app (?)) and then send those events to GA but also other places (?) but doesn’t create a warehouse or anything, you still have to export the data into your own warehouse if you want to. Stitch only concerns itself with streaming your data from various sources into a warehouse (which you already need to have setup) so some folks use it together with Panoply (?) □ but why if Panoply also does that with the perk of making a warehouse for you. Panoply spins a Redshift warehouse for you (so that’s 2 birds with one stone), you can connect to APIs from a few sources and then you have to connect to an external visualization tool to dashboard the data. Judging from their websites I can’t figure out if they’re mutually exclusive or supposed to be used together in some way. Is anyone using any (or a combination) of these tools? What’s your review of them? That’s how I stumbled upon Segment, Stitch, and Panoply. I suspect that we’re going to need a well orchestrated, yet nimble, ETL pipeline to keep everything under control and speed up “real” analyses. Tracking and basic reporting are the first order of business, but in the future, we’ll have to integrate other data sources (marketing, CRM, social media, etc) so data warehousing is going to become a priority as well. I’ve tried it a few years ago and it seemed promising. My first idea was to use Heap Analytics to get tracking working out of the box. ![]() I’d like to move to a world where we can skip endless discussions about what to track only to discover that we’re limited by what can be done in GA, or having to hassle developers to implement things, dealing with sampling issues, etc. GA maintenance and implementations lead to some of the most wasteful and contentious working partnerships I’ve ever experienced. In the industry I work in (in Europe mind you) most clients and agencies are still deeply embedded in Google Analytics that’s something that I’d like to change for us. Hi, I’ve recently joined an agency that has a wide range of clients.
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